Triple Whale vs GoAudience

GoAudience complements Triple Whale to create a complete growth stack

Triple Whale gives you powerful analytics but only once your campaigns are done. GoAudience analyzes traffic quality in real-time and optimizes your customer journey to get the most out of your budget.

Analyze traffic quality before conversions happen

Starts at $250/month

Identify visitors and optimize their conversion paths

Triple Whale vs GoAudience

Visitor identification

Unmask anonymous visitors for 1-on-1 engagement

Custom audiences

Create custom audience segments based on data

Data intelligence

Analyze behavior and predict traffic performance

Boost conversions

Automatically improve conversion paths

Triple Whale vs GoAudience

GoAudience adds real-time optimization to your analytics engine

Most ad platforms rely on broad interest-based targeting, which leads to low engagement and high ad costs. Smart Audience Search eliminates the guesswork by using real data to find people who are actually interested in buying.

Built for
Time to value
First-party data requirement
Commissions
  • Attribution and analytics
  • After campaigns end
  • Requires conversion history
  • Understand what happened
  • Traffic quality and conversion optimization
  • Before, during and after campaigns
  • Works immediately, even with zero sales history
  • Influence what happens next
Evelyn Sprigg
Evelyn Sprigg
Co-Founder, JustUs Skincare
5 star review
“GoAudience is an obvious choice. It works harder and gives you data you’d never get access to otherwise.”
6
x
Increase in CTR
20.8
%
Decrease in CPP
3.5
x
Return on investment
Triple Whale vs GoAudience

Head-to-head comparison

Most ad platforms rely on broad interest-based targeting, which leads to low engagement and high ad costs. Smart Audience Search eliminates the guesswork by using real data to find people who are actually interested in buying.

Triple Whale tells you what happened…
  • Triple Whale is an attribution and analytics platform that provides insights from your store’s sales.
  • It gives you tons of data about campaign performance, but offers limited guidance on how to improve traffic before conversions happen.
  • Identify which visitors are likely to convert, optimize conversion paths for different segments, find new audiences ready to buy from you.
GoAudience helps you optimize for what happens next
  • GoAudience doesn't just show you which campaigns performed well in the past. It analyzes your traffic as it comes to your website and helps you.
  • Generate new high-intent audiences based on purchase behavior, Understand who your visitors are before they convert.
  • Score traffic based on visitor quality, not just conversions, route visitors to their optimal conversion paths.
Triple Whale vs GoAudience
Evelyn Sprigg
Evelyn Sprigg
Co-Founder, JustUs Skincare
5 star review
“GoAudience is an obvious choice. It works harder and gives you data you’d never get access to otherwise.”
6
x
Increase in CTR
20.8
%
Decrease in CPP
3.5
x
Return on investment
Triple Whale vs GoAudience
Starting Price
Commissions

VISITOR SCORING

Optimize campaigns before your budget is gone

Triple Whale measures campaign performance after conversions happen.

GoAudience analyzes traffic quality in real-time, allowing you to optimize campaigns before burning through your ad spend.

VISITOR INTELLIGENCE

Make data-driven decisions with rich visitor insights 

Triple Whale can’t provide insights on your visitors unless they convert

GoAudience enriches and scores new visitors using +50 data points including demographics, income, household composition, and buying behavior

AUDIENCE RADAR

Find new customers with purchase-based targeting

Enter your website and get instant audience recommendations.

Triple Whale doesn't help you build custom audiences.

GoAudience finds new customers with custom audience building based on actual purchase data from +220 million consumers.

IDENTITY RESOLUTION

Convert more anonymous visitors to customers

Triple Whale doesn't identify anonymous visitors or help with retargeting

GoAudience identifies up to 40% of your website traffic, enabling personalized messaging and increased conversions

SMART PATH OPTIMIZATION

Guide visitors to their optimal conversion path

Triple Whale provides analytics but doesn't optimize on-site conversions.

GoAudience automatically identifies high-value visitors and routes them to the optimal landing page based on attributes and past behavior.

COmING SOON

Performance-optimized 
AI agent

Ask our AI agent how to optimize your traffic quality, campaign performance, or conversion opportunities, and receive immediate insights and suggested actions.

Evelyn Sprigg
Dave O’Rourke
Chief Strategy Officer Socialistics
5 star review
‘’GoAudience feels like a time machine to the golden days of Facebook targeting à la 2016—but with a modern twist. It’s an outstanding tool that unlocks incredible value for our agency and amplifies the impact of our work for clients.”
57
%
Decrease in CPA
50
days
Time frame for Achieving Results
success stories

Real results from brands like yours

Go beyond analytics, take action on your data

Triple Whale gives you a ton of data but data =/= action. GoAudience gives recommendations that have a short-term impact on your conversions and sales.