We’re excited to share that GoAudience has raised $2.4M in seed funding, led by COTU Ventures with participation from Flex Capital, Techstars, and strategic angel investors who are major industry figures with strong influence across marketing and product.
GoAudience exists to help consumer brands find and convert high-intent buyers. Marketers don’t lack data—they lack answers. Most tools stop at ad targeting or web analytics, leaving a gap between who brands aim to reach, who actually shows up, and who becomes a customer.
What This Funding Enables
This funding supports GoAudience’s mission to eliminate guesswork in audience targeting by providing brands with the tools to identify and convert high-intent buyers at scale.
Accelerated Development Of Our Patent-Pending Traffic Scoring Technology
The raise allows GoAudience to invest in new product capabilities that separate browsers from serious shoppers in real time.
Expanded, Purchase-Based Targeting
GoAudience provides exclusive traffic intelligence using credit card spending data from 220M+ consumers, moving beyond interest-based guessing to actual buying behavior.
Measurable Results At Scale
Early customers have already seen dramatic improvements, with some brands reducing customer acquisition costs by 30-60% while improving targeting.
What’s Next?
To help brands reach high-intent buyers more efficiently while maximizing every marketing dollar, we’re rolling out a scalable product and building a talented team of domain experts dedicated to innovation.
“This funding gives us the resources to turn our vision into reality, developing the first scalable version of our product while building an exceptional team of domain experts to bring it to market. Together, we’re laying the foundation for a new way brands connect with their best customers.”
— Ahmed El Naggar, Co-Founder & CEO
Thanks To Everyone Who Made This Possible
Thank you to our lead investor, Amir Farha of COTU VC, along with Auren Hoffman of Flex Capital, KJ Singh and Christine Hong of Techstars who gave us the platform to prove what we could build. We also extend our gratitude to our angel investors for their trust and support, and to our customers and team as we work to change how consumer brands approach audience targeting and conversion optimization.
