Choose GoAudience over Retention to identify and convert more of your visitors
Retention tells you who visited your website. GoAudience tells you who they are, scores them and pushes them into the right conversion path.

Identify 10-20% more visitors than Retention

Filter out bad leads with lead scoring

Get enriched data for your identified visitors
Take a look at what customers
say about GoAudience!
Explore more stories of businesses that have transformed their results with our AI-driven targeting solutions.
GoAudience is the complete growth engine for e-commerce

Visitor identification
Unmask anonymous visitors for 1-on-1 engagement

Custom audiences
Create custom audience segments based on data

Data intelligence
Analyze behavior and predict traffic performance

Boost conversions
Automatically improve conversion paths
.png)

Head-to-head comparison
Most ad platforms rely on broad interest-based targeting, which leads to low engagement and high ad costs. Smart Audience Search eliminates the guesswork by using real data to find people who are actually interested in buying.
- Retention helps you identify 20-30% of people who visit your site and not much else.
- It gives you a list of emails with no real insight into who these visitors are or how to turn them into customers.
- This generates a considerable amount of bad leads that can tank your reputation and deliverability.
- It will tell you who your visitors are and score their intent based on behavior data
- Give you a game plan to convert them
- From rich data to AI-powered optimization, GoAudience helps you go from visitor to customer.

.png)

IDENTITY RESOLUTION
Identify 10-20% more anonymous visitors.

Retention identifies 20-30% of your visitors.

GoAudience identifies up to 40% of your website traffic.


CUSTOMER INTELLIGENCE
Learn more about your visitors and increase results

Retention only gives contact details for your visitors. Your campaigns can’t perform without rich data for personalization.

GoAudience enriches each identified visitor with +50 data points, including income, household composition, lifestyle, and buying behavior.
AUDIENCE BUILDING
Get a product that fuels real growth, not just cart recoveries

Retention is mostly used for cart abandonment campaigns. It can only help re-engage past visitors.

GoAudience finds and acquires new customers with custom audience building, helping you scale your business.


ACTION PLANS
Built-in AI recommendations that drive sales

Retention doesn’t offer any on-site optimization or conversion assistance.

GoAudience scores your traffic, tells you which leads are good (and the bad ones, too) and gives you recommendations to improve ad spend and conversions.
SMART PATH OPTIMIZATION
Guide more visitors towards conversions
Explain your case in a few sentences. You can do a single paragraph with a compelling explanation or you can use a set of hard-hitting bullet points:

Retention doesn’t optimize on-site conversions.

GoAudience identifies high-value visitors based on their attributes, and automatically routes them to the optimal landing page or offer.

Performance-optimized
AI agent
Ask our AI agent how to optimize your traffic quality, campaign performance, or conversion opportunities, and receive immediate insights and suggested actions.


Real results from brands like yours
Start your free account in minutes
Add a simple tag to your website and get instant audience recommendations based on real purchase behavior. GoAudience integrates with Klaviyo. Keep your flows running while unlocking richer data and better performance.