Retention vs GoAudience

Choose GoAudience over Retention to identify and convert more of your visitors

Retention tells you who visited your website. GoAudience tells you who they are, scores them and pushes them into the right conversion path.

Identify 10-20% more visitors than Retention

Filter out bad leads with lead scoring

Get enriched data for your identified visitors

Retention vs GoAudience

GoAudience is the complete growth engine for e-commerce

Visitor identification

Unmask anonymous visitors for 1-on-1 engagement

Custom audiences

Create custom audience segments based on data

Data intelligence

Analyze behavior and predict traffic performance

Boost conversions

Automatically improve conversion paths

Retention vs GoAudience
Built for
Time to value
First-party data requirement
Commissions
Evelyn Sprigg
Evelyn Sprigg
Co-Founder, JustUs Skincare
5 star review
“GoAudience is an obvious choice. It works harder and gives you data you’d never get access to otherwise.”
6
x
Increase in CTR
20.8
%
Decrease in CPP
3.5
x
Return on investment
Retention vs GoAudience

Head-to-head comparison

Most ad platforms rely on broad interest-based targeting, which leads to low engagement and high ad costs. Smart Audience Search eliminates the guesswork by using real data to find people who are actually interested in buying.

Retention tells you who visited your site…
  • Retention helps you identify 20-30% of people who visit your site and not much else.
  • It gives you a list of emails with no real insight into who these visitors are or how to turn them into customers.
  • This generates a considerable amount of bad leads that can tank your reputation and deliverability.
GoAudience tells who’s ready to buy & how to close them
  • It will tell you who your visitors are and score their intent based on behavior data
  • Give you a game plan to convert them
  • From rich data to AI-powered optimization, GoAudience helps you go from visitor to customer.
Retention vs GoAudience
Evelyn Sprigg
Evelyn Sprigg
Co-Founder, JustUs Skincare
5 star review
“GoAudience is an obvious choice. It works harder and gives you data you’d never get access to otherwise.”
6
x
Increase in CTR
20.8
%
Decrease in CPP
3.5
x
Return on investment
Retention vs GoAudience
Starting Price
Commissions

IDENTITY RESOLUTION

Identify 10-20% more anonymous visitors.

Retention identifies 20-30% of your visitors.

GoAudience identifies up to 40% of your website traffic.

CUSTOMER INTELLIGENCE

Learn more about your visitors and increase results

Retention only gives contact details for your visitors. Your campaigns can’t perform without rich data for personalization.

GoAudience enriches each identified visitor with +50 data points, including income, household composition, lifestyle, and buying behavior.

AUDIENCE BUILDING

Get a product that fuels real growth, not just cart recoveries

Retention is mostly used for cart abandonment campaigns. It can only help re-engage past visitors.

GoAudience finds and acquires new customers with custom audience building, helping you scale your business.

ACTION PLANS

Built-in AI recommendations that drive sales

Retention doesn’t offer any on-site optimization or conversion assistance.

GoAudience scores your traffic, tells you which leads are good (and the bad ones, too) and gives you recommendations to improve ad spend and conversions.

SMART PATH OPTIMIZATION

Guide more visitors towards conversions

Explain your case in a few sentences. You can do a single paragraph with a compelling explanation or you can use a set of hard-hitting bullet points:

Retention doesn’t optimize on-site conversions.

GoAudience identifies high-value visitors based on their attributes, and automatically routes them to the optimal landing page or offer.

COmING SOON

Performance-optimized 
AI agent

Ask our AI agent how to optimize your traffic quality, campaign performance, or conversion opportunities, and receive immediate insights and suggested actions.

Evelyn Sprigg
Dave O’Rourke
Chief Strategy Officer Socialistics
5 star review
‘’GoAudience feels like a time machine to the golden days of Facebook targeting à la 2016—but with a modern twist. It’s an outstanding tool that unlocks incredible value for our agency and amplifies the impact of our work for clients.”
57
%
Decrease in CPA
50
days
Time frame for Achieving Results
success stories

Real results from brands like yours

Start your free account in minutes

Add a simple tag to your website and get instant audience recommendations based on real purchase behavior. GoAudience integrates with Klaviyo. Keep your flows running while unlocking richer data and better performance.