How Revive Real Estate Cut Lead Costs by 32% and Doubled Lead Quality Using Verified Homeowner Data

Revive Real Estate's Beginning

Revive Real Estate specializes in helping homeowners navigate one of life's biggest financial decisions - selling their home. They combine market expertise with data-driven marketing to connect sellers with qualified buyers across multiple markets.

As a fast-growing proptech startup, Revive focuses on presale renovations that maximize property value, helping homeowners gain an average of $186,000 in additional profit when selling. Recognized in HousingWire's Tech 100 for two consecutive years, they depend on precise digital marketing to reach homeowners who are genuinely ready to sell, making every lead critical to their success.

Challenge: Burning budget on real estate agents, not homeowners

Revive Real Estate needed to reach verified homeowners likely to sell within the next 6-12 months, but Meta's native targeting options couldn't isolate that segment. Instead, their ads were served to a very broad audience, driving ad spend toward people who would never list a home.

Their only option was interest-based targeting like "Zillow" or "Home Improvement," loose proxies for homeownership that consistently captured the wrong audience. Many clicks came from real estate agents seeking new listings rather than homeowners looking to sell. Even layering on demographics was a guessing game that left them sifting through unqualified leads.

This lead quality problem created a cascade of operational issues. Sales reps lost trust in marketing data, forcing the team to spend valuable time justifying campaign performance. Worse, they wasted hours manually scrubbing lists and re-uploading exclusions, a frustrating cycle that slowed down the entire team while costs continued climbing.

Solution: GoAudience revealed actual homeowners ready to sell

A colleague's recommendation changed everything. After testing GoAudience, they vouched for something Revive Real Estate had never seen: data accuracy that actually worked.

"Once I explored the data library myself, the richness of property-level attributes confirmed that it could solve our quality gap."

GoAudience offers far more than many realize. Beyond credit card purchase data, there is demographic, employment, financial, search intent, geolocation, and medical data across 220M+ consumers.

The transformation was immediate. Instead of hoping interest signals meant homeownership, they accessed verified homeowner lists filtered by equity, ownership duration, and move likelihood. Direct sync to Meta took one click.

Setup: under an hour. The interface was intuitive enough to master immediately.

Mission: Transform their pipeline from 50% genuine homeowners to 80% without hiring additional sales staff.

Results: From budget drain to profit engine

32% cost reduction. 2.3x lead quality improvement. But the real transformation was operational.

Sales teams regained confidence, prioritizing follow-ups with verified homeowner data. Marketing stopped defending numbers and started driving growth. Leadership greenlit expanded paid media investment.

The ultimate proof: Revive Real Estate hasn't run a single campaign without GoAudience audiences in over a year.

What Made the Difference

Real homeowner verification destroys interest guessing. While competitors rely on behavioral signals that capture agents seeking listings, GoAudience provides verified property ownership and equity data.

Data depth that surprises experts. The extensive filtering options exceeded even experienced marketers' expectations, enabling surgical precision impossible on native platforms.

Instant niche targeting success. Their verdict: "Any performance marketer targeting a niche audience will instantly see an improvement in lead quality."

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