The decision layer for ecommerce.
You don't need another dashboard, you have plenty. You know your goals for this year and next. What decides whether you hit them is the decisions your team makes every day in between, and today, those run on guesswork and other brands' playbooks. GoAudience replaces them with customer-led decisions, daily, across acquisition, retention, and margin.
More data was never the answer.
Every tool answers its own question. Nobody answers yours. So you end up doing one of 2 things:
Gut feeling
A/B tests feel scientific, until you notice A and B are both guesses. You're testing which guess loses slower.
Borrowed playbooks
Tactics proven on other brands' customers. If it worked for everyone, it produces what everyone gets.
The result: average
Not failure, average. That's the ceiling gut feeling and playbooks were always going to build. Every tool you've bought helps you reach it faster.
GoAudience is not for brands that want to be average.
We work with brands that want outlier results, and we put our first one on the record. Mizzen+Main, with their agency measuring every dollar in Northbeam:
"This is a significant unlock for the account."
Anna Granstaff, Senior Director of Paid Media, adMixt
Read the case study →How the decision layer works.
1It knows your customers.
Not analytics, your actual buyers, as stable personas built from purchase behavior and enriched data. Who pays full price. Who waits for the discount. Who's about to leave.
2It knows your goal.
You're not optimizing in the abstract. The layer works toward the number you're trying to hit this year.
3It hands you the decision, daily.
Not a chart to interpret. The call to make, ranked by impact, across acquisition, retention, and margin protection.
4With the work already drafted.
The Klaviyo flow where every persona gets its own path. The Meta audience seeded from your best buyers. The discount that goes only to customers who need one. Approve, and it ships.
Your week, already mapped.
Every Monday at 9am, GoAudience drops a brief in your inbox: who's crossing into At Risk, which email gaps are quietly losing revenue, and what to actually do this week. By the time you finish your coffee, the decisions are made.
Get the Monday Brief →
- Why those 227 customers are transitioning to Lapsed
- Which segments are driving this week's pattern
- What to do this week to intervene
Free. Everything you need to evaluate.
Connect Shopify and Klaviyo, free.
Your real personas
Generated from your own customers.
The Monday Brief
Every week in your inbox.
A 90-day email audit
What's working, what's not, where the lift is.
Your top three opportunities
Across acquisition, margin, and retention.
See every decision the layer would make, and upgrade when you want it to start shipping the work. No credit card, no contract.
Get started, free →If average is fine, keep the playbooks.
If it isn't: see what your customers would decide.