How Jane Creative Reduced Cost Per Lead by 90% With GoAudience's Purchase Data

90%

reduction in cost per lead (from $4 to $0.39)

257%

increase in click-through rate (from 0.7% to 2.5%)

91%

reduction in audience creation time (from 60 minutes to 5 minutes)

“Before GoAudience, we poured money and time into audiences that might not even be relevant—it was frustrating to put in effort and not see results. Now, we have a smarter way to connect with the right audiences and rethink how we plan campaigns.” – Kayla Kulczar, Paid Social Marketing Manager at Jane Creative

About

Jane Creative is a New York City-based performance marketing agency founded in 2009. The agency scales lifestyle, fashion, and beauty brands through paid social, search, and full-funnel digital marketing. Their noteworthy client roster includes Marc Anthony and Barry’s Bootcamp—and Terra Origin credits Jane Creative with helping their team “blow past projections month after month.”

Challenge

Jane Creative Was Burning Money on Audiences That Didn’t Buy

For Kayla Kulczar, Paid Social Marketing Manager at Jane Creative, most campaigns started the same way. She spent hours in Meta’s ad platform, piecing together interest-based audiences for Jane Creative’s clientele. While this approach promised reach, the results rarely matched her efforts.

“We were originally using Meta interests to broaden our audience scope,” Kayla explains. “But it got to the point where it was almost a waste of money. You spend so much on audiences that may not even be a good fit.”

Over time, Meta’s interest-based targeting became increasingly unreliable. As ads were served to massive groups built on vague signals, Kayla’s team had little visibility into whether those audiences aligned with the brands her team represented. As a result, click-through rates and cost per lead consistently fell short of expectations.

Creating audiences added another layer of friction. Each campaign required manual audience-building—typing in keywords, testing combinations, and hoping the algorithm would surface the right people. The process was repetitive and time-consuming, and the results varied from one client to the next.

Kayla knew the team had strong creative talent, sharp strategy, and deep industry expertise—but their targeting tools weren’t keeping pace. As the agency took on more clients, it was time for a change.

So, the team researched and tested platforms that promised better targeting. “We tried a few different third-party tools, but we didn’t really see that increase in KPI that we were looking for,” Kayla recalls.

Soon, a fresh search led them to GoAudience—a platform that uses real purchase data to build audiences instead of interest-based targeting or algorithmic assumptions. From the first demo, it was clear the platform could give them the precision they’d been missing.

“The effort and resources we put into campaign optimization weren’t translating into meaningful KPIs. Despite all our testing and refinement, we kept hitting the same wall: Meta’s interest targeting was giving us volume without buyer intent.”

Solution

GoAudience’s Purchase Data Helps Jane Creative Target Actual Buyers

With GoAudience, Jane Creative found a targeting approach that matches their team’s needs and pace.

Instead of relying on vague interest signals, Kayla taps into real credit card purchase data from over 220 million U.S. consumers—so every audience is grounded in verified behavior. This shift gives them confidence that they’re reaching actual buyers, not just casual browsers.

Right away, Kayla noticed the difference in how audiences are built. On Meta, they had to cast a wide net to get any meaningful reach. With GoAudience, she narrows in on the exact segments she needs. “Now, when we target beauty buyers, we’re reaching people who actually buy beauty products,” she explains.

The platform also transformed Jane Creative’s entire workflow. Instead of manually building out audiences and testing keyword combinations in Meta, Kayla’s team enjoys a fast, intuitive search experience.

“You just type your website or product description into the tool. Then, GoAudience gives you data-backed audience options,” Kayla says. “We can find exactly what we need and get a list right away.”

For an agency model like Jane Creative’s, the benefits of this speed and precision compound quickly. Once the team identifies a high-performing segment for one client, they can apply that same insight across multiple brands in similar verticals, amplifying impact without extra work.

GoAudience also provides something Meta and other third-party tools never could: transparency. Instead of relying on black-box algorithms and vague segments, the team can see exactly where each audience segment originates. “It’s very clear where the data comes from,” Kayla explains. “It’s easy for us to find the sources and check them ourselves to confirm they’re actually worth targeting.”

“The first time we used GoAudience, we could see we were finally targeting the right people based on real sales data. It makes picking an audience so much easier.”

Results

Jane Creative Cuts Audience Creation Time by 91%

With GoAudience, Jane Creative’s click-through rates jumped from 0.7% to 2.5% (a 2.5x increase) and cost per lead dropped from $4 on average to just 39 cents—a 90% reduction. For an agency managing multiple brands with tight budgets, this freed up resources to reach even more qualified buyers without sacrificing lead quality.

The operational lift was just as meaningful. Audience creation time dropped from 60 minutes to just 5, turning what used to be a manual grind into a fast, repeatable workflow.

The shift reshapes how Jane Creative runs paid social: campaigns scale faster, targeting is sharper, and the team has more time to focus on strategy and creative.

“GoAudience has helped us restrategize how we approach campaigns entirely and cut the time of creating our audiences tenfold. We’re no longer guessing at audiences or wasting budget on broad targeting, which means we can scale what actually works for our clients.”
5 star review

"Before GoAudience, we poured money and time into audiences that might not even be relevant—it was frustrating to put in effort and not see results. Now, we have a smarter way to connect with the right audiences and rethink how we plan campaigns."

Kayla Kulczar
Kayla Kulczar
Paid Social Marketing Manager at Jane Creative
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