Fill your Instagram feed with successful entrepreneurs and Instagram business profiles for great Instagram marketing strategy examples.
It's easy to spend hours on Instagram stories and posts, but your Instagram account can also be a source of an inspiring marketing strategy. There are plenty of Instagram marketing examples to fill your feed with.
The Instagram business profiles and entrepreneurs we selected below will show you some great Instagram marketing tactics you can use in your own Instagram business account. Scrolling through social media doesn't need to be unproductive.
Entrepreneur Magazine (@entrepreneur)
Entrepreneur Magazine is one of the leading publications on business news, strategy, and, of course, entrepreneurship. Their Instagram business account is full of great tips, headlines, and links to articles for a deep dive into business matters.
But it's more than a way to find great articles to read. Their own Instagram marketing strategy has successfully attracted 4.6 million followers. Even if you aren't in the same business, there's definitely a lot to learn about content creation.
Harvard Business Review (@harvard_business_review)
Those looking for academic insights into the business world will definitely find a lot on Harvard's Business Review Instagram profile. With over three million followers, their Instagram stories and posts on business management research are surpassingly popular.
Harvard is one of the top authorities on business management, so it comes as no surprise that their Instagram Marketing is successful. While it won't teach you how to manage your Instagram business account specifically, having a broader understanding will come in handy.
Shopify (@shopify)
One might not expect that an e-commerce platform might have such a strong Instagram business account, but Shopify's Instagram is a goldmine. The bulk of their Instagram profile is about their products, but you won't build a 1.8 million following just with that.
Shopify's Instagram business account is also full of memes, business tips, entrepreneurship, and everything else that relates to running a business. Often, they are the first ones to ride the newest Instagram business trends.
Gary Vaynerchuk (@garyvee)
Gary Vaynerchuk shares business tips on his Instagram profile almost daily. As a best-selling author of multiple business books and a successful businessman himself, he's got a lot to share with over ten million of his followers.
He applies many of the marketing lessons given to his clients at his communications company, VaynerX, which doesn't have such an active Instagram Business account. You'll find some expert-made shorts and posts that will also motivate you to do more.
Hootsuite (@hootsuite)
If you're serious about managing your Instagram business account, you should have already heard about Hootsuite. It's a social media management platform that allows managing Instagram business accounts from a single dashboard.
While it does sound boring for an Instagram account, they provide many useful insights that all Instagram business account managers should know. Social media trends, tools, hacks, and of course, Hootsuite announcements.
Foundr (@foundr)
If you need practical, actionable insights and strategies for your business, Foundr is the place to find such knowledge. It's a well-established media and education company focused on entrepreneurship and startups.
Obviously, they apply their knowledge to their own Instagram business account, which has almost 4 million followers. The Instagram page of Foundr hosts a wealth of inspirational quotes that will push you in the right direction for starting a business.
Nike (@nike)
The business account of Nike is one of the best brands on Instagram to follow for marketing inspiration. Their team is phenomenal at showing how sports attire can be marketed as something much more, and it's all done on Nike's Instagram page.
The count of their followers, nearly three hundred million, should speak for itself about the power of Nike's communication. While it's hard to promise your Instagram business account will reach such heights, it's definitely an example to follow.
Richard Branson (@richardbranson)
Richard Branson is one of the most successful entrepreneurs of our time, still giving away his honest tips and tricks on how to grow businesses. His Instagram account with over five million followers is full of investment, business, and lifestyle content.
Even if you aren't the biggest fan of Branson, you can definitely find many inspirational marketing strategies he applies to his own personal brand. Most of them won't require you to be a millionaire to apply to your own campaigns.
The Honest Company (@honest)
The Honest Company might not have the most popular Instagram business account, but their take on marketing various family essentials is found inspirational by many. They are open, authentic, and create a lot of community engagement.
The way their Instagram business account advertises their products as environmentally friendly shows how many other smaller brands could give their products an ecological twist. The simple text-based images with their brand have been noticed by Instagram users.
GoAudience (@goaudience)
We wouldn't be honest with this best Instagram business account list without recommending our own Instagram business page. While modest in following, GoAudience's Instagram is full of the best Instagram marketing practices we learned from other business profiles.
In our Instagram business account, we do what we do best - promote accurate customer profiling based on actionable data. Expect to find memes about how broad targeting based on demographics doesn't work.
Honorable Mentions
There are too many great Instagram business accounts to list, but the ones we described above should be a good place to start learning. Once you are ready to dig deeper, here are some more Instagram business accounts worth following.
- Neil Patel (@neilpatel) - a digital marketer sharing insights on marketing strategy.
- Ad Week (@adweek) - creative ads, trends, and marketing news.
- Netflix (@netflix) - one of the best-known Instagram business accounts for effective promotion on social media (and memes).
- Semrush (@semrush) - SEO tool, known for great campaigns with actionable marketing how-tos, stats, trends, and more.
- Famous Campaigns (@famouscampaigns) - showcases the most creative and trending marketing campaigns.
- Chipotle (@chipotle) - a great example of how to leverage seemingly unrelated trends on your Instagram business account.
- Zara (@zara) - creatively showcasing various Instagram branding strategies for different brands.
- Apple (@apple) - a proof that a minimalistic, product-centric Instagram business account strategy can work as well.
- Airbnb (@airbnb) - use of real stories and experiences for promotion of their service.
- GoPro (@gopro) - famous for user-generated content highlighting their products and their real-life uses.
Conclusion
Only following these Instagram business accounts and personal profiles won't get you far. A good practice is to consistently note the ideas you found inspirational and, when the time comes, apply them when posting on your own Instagram business account.
Frequently Asked Questions
Which Instagram account is best for a small business?
An Instagram business account is generally best for small businesses. It provides a possibility to fulfill your Instagram strategy with Instagram post insights, contact information options, and the ability to run Instagram business ads. A content creator Instagram account is also an option, but it's more suited for individuals creating viral Instagram stories.
Is it worth switching to a business account on Instagram?
An Instagram business account is recommended for businesses and creators in need of advanced Instagram marketing features. Your Instagram profile will provide analytics, shopping, and advertisement tools, as well as Instagram business contact information. Yet, consider that Instagram business accounts are always public, so you won't be able to publish private Instagram posts.
How to make a professional Instagram business account?
Head to the Settings and privacy of your Instagram account, then Account type and tools. Tap Switch to professional account and choose Instagram Business account. Then, you can set up your business details and start making Instagram business posts. Official documents might be needed for some functions or in case of an ownership dispute.
Should you buy Instagram followers for business?
It's a bad Instagram strategy to buy followers, especially for a business account. Even if they generate some engagement for your Instagram business account, it disappears after you stop paying. Most such followers are inactive or fake accounts that violate Instagram's terms and conditions. The risk to your company's reputation simply isn't worth it.
