Omnisend is a powerful tool that helps ecommerce brands automate campaigns at scale. But there’s a gap every Omnisend customer feels: you know who’s on your list, not who’s ready to buy. So you email everyone and hope for the best.
That changes now.
By partnering up, Omnisend and GoAudience are closing the gap between identification and intent. GoAudience’s real-time visitor scoring shows who’s browsing and who’s buying, while Omnisend’s automation ensures that intelligence turns into perfectly timed outreach.
Now, instead of blasting 10,000 subscribers hoping 100 convert, you can focus on the 2,000 who actually show buying signals. That means better deliverability, higher conversions, and less time wasted on people who were never going to buy.
The Problem: You’re Flying Blind With Your Best Customers
When new visitors arrive on your site, tools like Omnisend can only work with what they know—an email address and sign-up data. This works well for basic targeting, but leaves opportunities on the table:
- New subscribers remain blank slates until they engage or purchase
- Anonymous visitors browse and leave without revealing their intent
- Broad campaigns treat everyone the same, regardless of purchase likelihood
The identity resolution market tries to fix this dilemma by adding more email addresses to your list. But more contacts don’t mean better targeting.
What matters is knowing who is worth emailing—and that’s where GoAudience comes in.
The Fix: Know Who’s Buying Before They Subscribe
GoAudience’s traffic scoring reveals purchase intent before visitors ever join your email list.
From the very first touchpoint, every website visitor receives a buying likelihood score (0–100). This score is calculated based on real purchase patterns, demographic attributes, and behavioral signals from 220M+ consumers.
Built on exclusive partnerships with more than 120 data providers, the data behind these scores identifies 30–40% of anonymous traffic with 50+ enrichment attributes per visitor, turning existing subscriber data into actionable purchase intelligence.
What This Means For Your Omnisend Campaigns
Until recently, this level of purchase intelligence was locked behind $500K+ enterprise contracts. Now, growing ecommerce brands can access it directly through our partnership with Omnisend.
And once you have this data, you’ll see the impact across every part of your campaigns.
Target Better From Day One
High-intent visitors (those scoring 70+) skip generic, discount-heavy welcome flows and receive messaging focused on product benefits instead. Medium-intent subscribers (40–69) enter nurture sequences that build trust through social proof and testimonials. Low-intent visitors are suppressed from automated flows entirely, protecting your sender reputation.
Focus Your Budget on Buyers
Instead of sending the same campaign to every subscriber, you can send personalized offers to the top 20% who drive 80% of your revenue. You’ll stop wasting sends on discount seekers who never return—while matching high scorers to the specific product lines or buyer personas most relevant to them.
Extend Intelligence Beyond Email
The same audience data that improves your Omnisend campaigns also enhances your paid advertising. Export your highest-intent segments to Meta, TikTok, and Google for laser-focused retargeting campaigns. Suppress low-intent visitors from expensive ad spend. Use the demographic enrichment data for direct mail campaigns targeting older buyers, or create lookalike audiences based on your highest-scoring website traffic.
Next Steps For Omnisend Customers
Ready to see which subscribers are actually worth emailing? Getting started takes 15 minutes:
- Create a free GoAudience account
- Install our pixel
- Connect your Omnisend through OAuth integration
You’ll get 500 free leads to test the system—plus full access to our AI-powered Audience Builder.
Start with one high-intent welcome flow for visitors scoring 60+, then expand to cart recovery and campaigns once you see the conversion lift.
Transform your subscriber list from a black box into a revenue engine. Get started today!
