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What you need to know about GoAudience
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Yes, completely legal and compliant with CCPA. All data is hashed. We never receive, store, or share personally identifiable information. We're simply connecting purchase patterns to Meta and Tiktok ads, similar to enterprise targeting but made accessible for smaller brands.
We partner with 120+ data providers who have proper agreements with financial institutions. All data is grouped into segments like 'these consumers bought eco-friendly products recently.' We never reveal individuals' personal details.
Lookalikes require a large seed audience many growing brands don't have. They also rely on Meta's algorithm, which has weakened due to iOS privacy changes. Our audiences use purchase data from outside Meta's ecosystem, capturing intent signals that Meta simply doesn't have access to.
Until now, this targeting was only available to brands with $500K+ contracts and technical teams. We've made the same enterprise capability affordable and simple for SMBs. The technology is proven—we've just removed the barriers for smaller brands."
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