Privacy Policy

Last updated: 11/29/2023


Thank you for using GoAudience! This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use Our Services and tells You about Your privacy rights and how the law protects You. In addition to this Privacy Policy, please review the GoAudience Terms and Conditions (the “Terms and Conditions”) which cover your rights and obligations relating to Your access and use of this Website and Our Service. Any capitalized terms that are not defined in this Privacy Policy are defined in our Terms and Conditions.

We use Your Personal Data to provide and improve Our Services. By using Our Services, You agree to the collection and use of information in accordance with this Privacy Policy.


    a.   Interpretation  

    The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

          b.   Definitions 

For the purposes of this Privacy Policy:

  • “Device” means any device that can access Our Services such as a computer, a cellphone or a digital tablet.

  • “Do Not Track” (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

  • “Personal Data” is any information that relates to an identified or identifiable individual.

  • “Service Provider” means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate Our Services, to provide Our Services on behalf of the Company, to perform services related to Our Services or to assist the Company in analyzing how Our Services is used. 

  • “Third-party Social Media Service” refers to any website or any social network website through which a User can log in or create an account to use Our Services.

  • “Usage Data” refers to data collected automatically, either generated by the use of Our Services or from Our Services infrastructure itself (for example, the duration of a page visit).

  • “You” means the individual accessing or using Our Services, or the company, or other legal entity on behalf of which such individual is accessing or using Our Services, as applicable.


                     a.   Types of Data Collected

                                   i.   Personal Data 

While using Our Service, We may ask You to provide Us with certain Personal Data that can be used to contact or identify You, including when creating an Account. Such Personal Data may include, but is not limited to:

  • Email address
  • First name and last name
  • Employer or name of company You may be affiliated with
  • Job Title
  • Country and Time Zone

                                   ii.   Audience Lists

GoAudience primary business is focused on offering a suite of data products, including Audience Lists, in order to assist our clients market their own products and services. We obtain the Audience Lists from Data Providers. The Audience Lists that we sell to our clients may contain Personal Data, including, without limitation, unique identifiers like mobile advertising IDs. 

                                   iii.   Usage Data  

Whenever You interact with Our Services, We automatically receive and record information on Our server logs from Your browser or device, which may include Your IP address, geolocation data, device identification, “cookie” and pixel tag information, the type of device You’re using to access Our Services, the amount of time spent on Our Services, and the page or feature You requested. You can learn more about Our use of cookies and related technologies below. We use the data We automatically collect from You to customize content for You that we think You might like, based on Your usage patterns.  We may also use it to improve Our Services – for example, this data can tell us how often Users use a particular feature of Our Services, and We can use that knowledge to make Our Services interesting to as many Users as possible. We collect this information with Your consent, to perform Our contract with You, and for Our legitimate interest of providing a smooth User experience on the Services. 

                                   iv.   Information from Third-Party Social Media Services  

Now or in the future, the Company may allow You to create an account and log in to use Our Services through Third-party Social Media Services, including:

  • Google
  • Facebook
  • Twitter 

    If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account. 

    You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

                                   v.   Tracking Technologies and Cookies

We may use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of Our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, Our Service may use Cookies.

  • Flash Cookies. Certain features of Our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on Our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at

  • Web Beacons. Certain sections of Our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count Users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity). 

    Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. 

    We may use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies 

    Administered by: Us 

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate Users and prevent fraudulent use of User accounts. Without these Cookies, Our Services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance Cookies 

    Type: Persistent Cookies 

    Administered by: Us 

    Purpose: These Cookies identify if Users have accepted the use of cookies on the Website. 
  • Functionality Cookies 

    Type: Persistent Cookies 

    Administered by: Us 

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website. 
  • Tracking and Performance Cookies 

    Type: Persistent Cookies 

    Administered by: Third-Parties 

    Purpose: These Cookies are used to track information about traffic to the Website and how Users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our Users react to them.
  • Targeting and Advertising Cookies

    Type: Persistent Cookies

    Administered by: Third-Parties 

    Purpose: These Cookies track your browsing habits to enable Us to show advertising which is more likely to be of interest to You. These Cookies use information about your browsing history to group You with other Users who have similar interests. Based on that information, and with Our permission, third party advertisers can place Cookies to enable them to show adverts which We think will be relevant to your interests while You are on third party websites.

                                   vi.   Do Not Track Signals.

We do not track You or collect Your information across third party websites or online services. Thus, We do not receive Do-Not-Track signals, or other similar signals. To the extent that We do receive any such signals, We will not comply with them as it is not an aspect of the functionality of Our Service.

                     b.   Use of Your Personal Data 

We use the Personal Data described above primarily for providing you with the core aspects of Our Services, which includes the performance of Our rights and obligations pursuant to any agreement between Us and You (including, without limitation, the Terms and Conditions). The Company may also use the Personal Data for the following purposes:

  • To manage Your Account and Your registration as a User of Our Services. The Personal Data You provide can give You access to different functionalities of Our Services that are available to You as a User.

  • To contact You regarding updates or informative communications related to Our Services (e.g. communications regarding security updates).

  • Unless You have opted not to receive such communications, to provide You with news, special offers and general information about Our Services which We offer, including those that are similar to those that You have already purchased or inquired about.

  • To attend and manage Your requests to Us.

  • For other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve Our Services, including our marketing thereof and your experience.

                     c.   Sharing of Your Personal Data  

We may share Your Personal Data in the following situations:

  • With Our Personnel. To be able to effectively provide You with Our Services, and to improve the functionality of Our Services, We may disclose Your Personal Data to Our personnel, including Our employees, contractors, and agents, to the extent that such persons or entities have a need-to-know such information in furtherance of Our Services.

  • With Our Clients. As part of Our Services, we may provide Your Personal Data to Our clients to the extent Your Personal Data is contained in Our suite of data products, including Audience Lists.

  • With Our Service Providers. We may share Your Personal Data with Service Providers to monitor and analyze the use of Our Service, to show advertisements to You to help support and maintain Our Service, for payment processing, to contact You.

  • In Connection With a Business Transfers. We may share or transfer Your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

  • With Our Affiliates. We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include, as applicable, Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

  • With Law Enforcement. Under certain circumstances, We may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

  • With Your Consent. We may disclose Your Personal Data for any other purpose with Your consent.

  • In Connection With Other Legal Requirements. We may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation;
  • Protect and defend Our rights or property;
  • Prevent or investigate possible wrongdoing in connection with Our Services;
  • Protect the personal safety of Users of Our Services or the public; or
  • Protect against legal liability.

                     d.   Retention of Your Personal Data 

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain Your Personal Data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Additionally, as described in this Policy, We use third parties to provide Our Services and do not have full control over their practices related to storage and retention of Your Personal Data. However, we will work with such third parties to delete or modify your Personal Data to the extent required by applicable law.


    We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. In addition, we enter into contracts with all of our third party service providers that require reasonable precautions be taken against unauthorized uses of your personal information. We cannot, however, ensure or warrant that these precautions will always be successful or that your personal information on the Services may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. We are not responsible to our Users or to any third party due to any such loss, misuse, or alteration.


    Service Providers may have access to Your Personal Data. Service Providers collect, store, use, process and transfer Your Personal Data and information about Your activity on Our Services in accordance with their Privacy Policies. We have no control over Service Providers, and as such make no guarantees about, and assume no responsibility for, the information, services, or data/privacy practices of third parties, except to the extent required by applicable law. We encourage You to review each Service Provider’s privacy practices. 

                     a.   Analytics

We may use third-party Service providers to monitor and analyze the use of Our Service.

  • Google Analytics and Google Firebase Analytics 

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of Our Services. Google Firebase Analytics helps us to analyze the number of Users and the general behavior of visitors on our mobile applications. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. 

    You can opt-out of having made your activity on Our Services available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. 

    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: You can also learn more about Google Firebase Analytics at:

  • HubSpot 

    We use HubSpot forms to collect information from You if you are interested in 
    learning more about Our Services. 

                     b.   Advertising 

We may use Service Providers to show advertisements to You to help support and maintain Our Services.

  • Google AdSense & DoubleClick Cookie 

    Google, as a third party vendor, uses cookies to serve ads on Our Services. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our Users based on their visit to Our Services or other websites on the Internet. 

    You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page:

                     c.   Marketing 

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us. 

We may use Email Marketing Service Providers to manage and send emails to You.

  • Brevo 

    Brevo is an email marketing sending service. 

    For more information on the privacy practices of Brevo, please visit their Privacy policy:

                     d.   Payments 

We may provide paid products and/or services within Our Services. In that case, we may use third-party services for payment processing (e.g. payment processors). 

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your Personal Data is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

  • Stripe

    Stripe’s Privacy Policy can be viewed at

                     e.   Facebook Fan Page 

Data Controller for the Facebook Fan Page  

The Company is the Data Controller of Your Personal Data collected while using Our Services. As operator of the Facebook Fan Page, the Company and the operator of the social network Facebook are Joint Controllers. 

The Company has entered into agreements with Facebook that define the terms for use of the Facebook Fan Page, among other things. These
terms are mostly based on the Facebook Terms of Service:

Visit the Facebook Privacy Policy for more information about how Facebook manages Personal data or contact Facebook online, or by mail: Facebook, Inc. ATTN, Privacy Operations, 1601 Willow Road, Menlo Park, CA 94025, United States.

                     f.   Facebook Insights  

We use the Facebook Insights function in connection with the operation of the Facebook Fan Page, in order to obtain anonymized statistical data about Our Users. 

For this purpose, Facebook places a Cookie on the device of the User visiting Our Facebook Fan Page. Each Cookie contains a unique identifier code and remains active for a period of two years, except when it is deleted before the end of this period.

Facebook receives, records and processes the information stored in the Cookie, especially when the User visits the Facebook services, services that are provided by other members of the Facebook Fan Page and services by other companies that use Facebook services.

For more information on the privacy practices of Facebook, please visit Facebook Privacy Policy here:

    We are constantly trying to improve Our Services, so we may need to change this Privacy Policy from time to time as well. The date of the last modification will be posted at the beginning of this Privacy Policy. It is your responsibility to check from time to time for updates. By continuing to access or use Our Services, you are indicating that you agree to be bound by the modified Privacy Policy.

    If You have any questions or comments about this Privacy Policy or Our Service, please feel free to contact Us by email at